“It did appear paradoxical to us, which is why we wanted to shed some light on it,” says Malthe Overgaard, a former researcher at Aarhus Business School. In 2020, Overgaard co-authored a paper with fellow researcher Nikolas Rønholt which surveyed members of Gen Z to seek out out why they consumed quick fashion while professing to care about sustainability and the setting. Dr Ville Lahtinen with NACRO Vice President Terry ONeill at the Cannon Hill pop-up shop.Social Marketing @ Griffith will broaden the O-it marketing campaign by opening an internet retailer promoting high quality, preloved classic brands for less than $20. Some of those returned items are offered in bulk for resale to low cost retailers, some are shipped abroad and offered by the pound, but much is just thrown away. A huge portion of that’s clothes which clogs up the already overflowing landfills with surplus shoes, buttons, zippers, artificial …

Read More