Many a technology developer will confess bewilderment that innovations do not win automated acceptance. It may be overly optimistic to imagine that an innovation will sell itself, but it’s equally dangerous to oversell the new system.

A very giant pure assets company bumped into difficulties with introduction of a strategy for developing software. This approach required programmer-analysts to sit down with their purchasers and, following a regimented procedure with standardized notations, analyze the shopper’s enterprise. A structured strategy was expected to determine more potential issues at the design stage and facilitate communication between shopper and designer. Moreover, the corporate hoped that a standardized notation would facilitate the switch of project work between programmers and reduce the time spent on program maintenance. It is easy for managers to neglect that benefits buried in the system, which they’ll see because of their place, may be completely invisible to the operators on whom …

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