When you are wanting to start a business, you feel that you have a responsibility to solve your target audience’s nuisances. This is going to be extremely difficult if you don’t know who your target audience is. When it comes to business, you can’t please everyone so it is essential to first define your target audience as this will then be used to create your marketing strategy and create a solid foundation for your startup. If you are struggling with this, it is alway best to hire a design agency Leeds based or Liverpool for some of the best talent in the UK.
A target audience is simply a possible group of people who are more likely to want your product or service. This sounds pretty easy, but in reality, it takes a long time and will constantly need pivoting as your business grows. In this article, we will go through some simple tips on how to define your target audience for your business.
Understand Your Product Or Service
To understand your target market, it is essential to understand your product or service thoroughly and understand what you are offering compared to your competitors. Some key things to ask yourself when doing this process include:
- What is your product or service?
- How will it benefit your customers?
- Can they afford it?
- Are they willing to pay for it?
- Is it unique or is there something alike on the market? If so, how does your differ?
- Why do your current customers buy your offering? Do they have anything in common?
- Is your product luxury or every day use? What are the USP’s?
The more you understand about your product and service, the better you will be able to define your customers.
Find Your Customers Nuisances
Once you have defined your product or service and understand how it can help your potential customers, it is pretty easy to to determine what your target audiences pain points are and how you can help them. The best way to do this is create a list of your customers who have problems that you can solve. Even though some pain points may be ridiculou, these are potential customers who might want to use you throughout their life. This will also help to determine how to deliver your product or service for engagement.
Study Your Competition
When it comes to branding and marketing, you can learn a lot from your competitors. This helps to determine what they are doing and what they arent doing as a business. It isnt hard to find where your competitors are going wrong with a small analysis. You should first start at customer reviews. If you notice and pain points, then this is how you are going to persuade their unhappy clients to join you.
When analysing your competitors, you will start to quickly notice where when and how to find your target audience due to understanding what your competitors are doing. It is also worth noting how they have positioned themselves in the market, their pricing and marketing channels.
If you are still struggling to determine your target audience, it is best to leave it to the professionals so speak to a leading design agency Liverpool based or Leeds for some of the best talent.